The idea for Billbrain did not come from a startup event or a pitch deck. It came from the real world.
For more than six years, Axel Gudmundsson worked as a business area manager and approved large volumes of supplier invoices. Every time an invoice came in, it had to be reviewed manually. Were the prices right? Did the invoice follow the contract? Was the correct material invoiced?
At the same time, all the relevant information often already existed somewhere in the organisation, in contracts, price lists or databases. The problem was that the systems did not talk to each other.
Eventually it became clear that invoices actually contain one of the most detailed data sources a company has. Yet in today's systems almost none of that data is used. That became the starting point for Billbrain.